Mick Malthouse’s Premiership Clock is ticking + his now ex-assistant Brad Scott, formerly of Brisbane - altho he was a Melbourne boy, has been made Senior Coach of North Melbourne. Unfortunately I missed the Dees Win yday - atho I did listen to the SEN radio audiostream - I’ve had one of those cold thangs which us unavoidable if u enter out into the human world. The only viruses u catch arent just on windows machines!

I did catch the Red Hill V Hastings game tho (as Rye had a bye) I’ve gotta say I’m lookin fwd to the Mornington Peninsula Football League Nepean Division (finals’ere) where my team Rye (assisted by Richmond Trifecta of Jake King - who went for Didak on weekend, Greg Stafford + Chaffey) is playing in a good year for the Top 5 teams.. AFL Finals at the MCC (Long Room + Dining Room Bar where I can take up to 4 visitors for the first few finals anyway!)


And now that Geelong have come back to the field, and even Riewoldt et St Kilda choked against Bombers yday. It’s gonna be all on come September. Did I mention the kickass organic chook chips n gravy I had from Ormond road last nite ? Yumo… Could have used the D+G Hooded Scarf - even if D+G Copied the original…




So while I have no topic in particular to this blog post.. maybe u can get behind my request of Google Reader that I twittered @googlereader Was wondering if feeds by tag/folder4 shared items is on your product roadmap radar? awesome 2have spliced shared items feed - Let me explain my request further and you can see the Google Reader Get Satisfaction feedback forum - which is an interesting case study itself on modern product development, even in a farely secretive BigCo like the big GOOG cheese.

In my current Red Barren work - I’m trying to build on a single value chain (Social Media Optimization let’s call it), singularly (meaning I can deliver and support it myself / i am dependent only on me, myself, and I / no1 2 blame or reward but me), even if working on various client objectives (some want to monitor when they are mentioned on blogs/twitter - others want to syndicate a selection of youtube/flickr/blog posts to their website)

Rather than working on a range of projects with no continuity - I’m also trying to be able to work virtually (so I dont need to actually be there or somewhere to do the work - so dont need to waste hours/days on driving to multi-hour meetings which is ineffective for me and to the chargee) Finally, I’m trying to utilise and then build upon the most open / freemium tools available using some base level Atom, RSS, OPML and other feed based formats. The main tool I’m using to coordinate the different projects is Google Reader.

G_Reader as those in the industry around it (8 and counting) is great at sucking in, validating and updating RSS feeds - which can be categorised into their various content types (eg images from Flickr, videos from YouTube, microblogs from Twitter and Friendfeed, media news from Google News, blogs from Google Blog Search) as well as other dimensions such as location (region, state, suburb etc) and category (eg sports, entertainment, travel, auto etc)


The bonus with Google Reader is you can import and export OPML. I personally track 4000 feeds - which I have to finally delete some as I maxed it about 6 months ago… And there are brilliant extensions to represent the content via Feedly.com. And awesome real time analytics down to entry level out of 10 from Postrank.com with their Google Reader extension. I totally agree with what Rex Hammock said re whether Friendfeed type solutions replaced Google Reader (NOT:P!) : “I’m now a fan of FriendFeed, but Google Reader is the place I live. It’s not only my browser start page — it’s pretty much my browser middle page and end page, also. Oddly, whenever I speak to groups of real people (individuals not obsessed with geekitude) I always ask how many of them use Google Reader (I’ve quit saying RSS Reader). None do. Only a small percentage of them even use iGoogle. Frankly, I don’t understand how someone can cope with all this stuff that bombards us everyday if they didn’t have the internet organized with a news reader. If you’re reading this and don’t use Google Reader, spend a little time setting it up and using it a little each day to make the web come to you — rather than you going to it. Within a week, you’ll be thanking me for saving you lots of time. Or “cussing” me because you’ve discovered some incredible new feeds to follow.”

So you can do some pretty fancy yet still basic boolean/advanced search parameters to get a good match for clients wanting to monitor their company, brands, competitors, topics of interest + whatever other alerts they r interested in. After spending years drilling the blogosphere down to a country rather than Global AKA North American level, you can limit the content to mentioning or originating from Australia or England or Germany or Asia etc.

But what u cant do is combat bad quality. Bad writing. Blog posts or even worse tweets that just arent relevant to your client. And that’s why preventative algorithmic matching to create a subset of content ready for human moderation works so well. But u need the editorial manicuring if that is a word or who cares if it isn’t. But what Google Reader doesn’t do and what I tweeted for them to do - to save me the hours and days I’ve already spent (probably wasted too) is when U select the various items of relevance to your client(s) - What Google Reader calls “Shared Items” - which outputs as a feed (and so can thus be manipulated/syndicated/turned into a daily pdf report via Tabbloid.com)

The Shared Items feed from Google Reader loses all the category and tags that u set up in Google Reader and comes out as just one dumb aggregate feed by recency. If these shared items could just retain their tags/topics/folders it would be so much more powerful. I could deliver to my clients out of the box:
- A Daily Report of the 10 most Important Twitter Messages for mentions of a Public Company
- Selection of YouTube Videos broken down by their Roy Morgan Psychographic Consumer Segmentation
- Best Suburb Level Geocoded Flickr Pics for Real Estate Website
- Five Customer Testimonials for a new Online Banking Feature
- Bad Consumer Experiences blogged about of a competitors customer support
- etc

But bloody Google Reader only gives me one feed to aggregate all of the above... and supposedly it loses the tag.topic.category schema/structure built into the feed. Aggh so pretty please Google Reader team u rock, but can u pls fix, ta.

So in other news, it appears newspapers and related content entiries such as AP were validated in their wish to ban the parasites like Google and bloggers. Paid Content : “The vast majority of the value gets captured by aggregators linking and scraping rather than by the news organizations that get linked and scraped. We did a study of traffic on several sites that aggregate purely a menu of news stories. In all cases, there was at least twice as much traffic on the home page as there were clicks going to the stories that were on it. In other words, a very large share of the people who were visiting the site were merely browsing to read headlines rather than using the aggregation page to decide what they wanted to read in detail. Obviously, this has major ramifications for content creators’ ability to grow ad revenue, as the main benefit of added traffic is the potential for higher CPMs. (Disclosure: I have consulted for the AP and other content creators, though not on this particular issue.)”

But then the pro-validation of the anti-parasites argument was deconstructed to the positive. Jeff Jarvis : “If links are not valuable, then fine, get rid of them: refuse all aggregators’ and search engines’ robots, complain so much about links that no one bothers to link to you (a la the AP). Or put all your stuff behind a pay wall where the links won’t pay off. Where are you then? Without discovery. Without audience. Without a means to monetize audience. Links may not be worth as much as you wish they were worth, but that’s an unstated and unmeasurable standard and quite meaningless. You’ll discover just how much they are worth if you don’t have them. That’s the only meaningful analysis.”


Meaning the newspapers and AP are wrong again.

All I know is I don’t have AMC or HBO Premium Cable TV Channels - and tonite I watch the Series 3 return of Mad Men, followed by current season (actually last nite in America… well a few hours ago only really) HBO’s biggest show they say since Sopranos - True Blood, the awesome new str8 basketball coaching hooker Hung and not so good anymore actually bloody awful Entourage.


And not only do no Aussie or Global players let me legally and fairly pay to watch what hundreds of millions of people have the right to at the same time... heck Australia has only just started playing Seasons 1 of The Wire, United States of Tara and Mad Men on TV.

The only Parasite getting paid is iPrimus $139 for 200 gigage of programming a month (The ADSL 2+ Extra Big Kahuna Plan the only good large usage internet plan on the Mornington Peninsula)- who then use the Telstra network (but i much prefer paying 70c a gig versus the $2.50 they charge + $150 per gig when u go over 60 gig!) - to deliver me the latest HBO + AMC. Well plus $17 a month for a superfast / supersafe / supersecure up to the second TV deliverer….and with a sub $200 WDTV 2.0 settop box connected to yer LCD big screenTV - u can throw away that Foxtel IQ box and get the world’s leading TV and movies from the last 24 hours not Foxtel which apart from LIVE sports shows 2 years ago Movies and TV.


Anyway, I’m going to try and exercise so I can give my body a bit of a cleanse and see if I can get rid off this wacko cold thing… and I actually new new hightech / retrointerpretation runners with a twist like these Air Maxim Cross Trainer in OG colours… maybe with the new U-Boat Classico Chrono for a stopwatch…


End of Post Polyvore Charcoal + Zebra Fun
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![GigaOm on Twitter Costs : "Data collected by comScore shows that the number of unique visitors to Twitter.com grew from 1.6 million in April 2008 to 32.1 million in April 2009. All that growth is sucking up Twitter management’s attention, along with a big chunk of its investors’ money. “For the entire [three-year] history of the company, most of the resources have gone to managing growth, and that is still the case,” co-founder Ev Williams tells The Wall Street Journal."](http://farm4.static.flickr.com/3609/3558470197_c8173c2ec8_b.jpg)



































































