I’m thinking pretty seriously, as one does at this time of the year (sometimes), about what to do, workwise, 2010 - now it’s almost 100% here as it will be when schools go back after Australia Day Weekend.

I have a feeling, no major impacting external events happening, that the answer may be right in front of me.
The answer is indeed what I am doing. What I have been doing. An extension of it. Systemised. If the World’s Best Opportunity isn’t suddenly presented to me, that is.

It’s the time of the year where resolutions by now have either had a successful beginning, or not.
Luckily I’ve given up smoking at midnite New Years Eve, and haven’t looked back. And i’m eating cereal not toast for breakfast. They were my 2 resolutions and I’m happy to have enacted them. The aim was to start a positive roll.. get some of that momentum thang!
But they were in effect prevention of the problem is better than treating the solution, or some such golfing analogy which is on a Par 3 on the back nine of the Flinders course in relation to golf divots i think.

Supra Skytop Acid Wash 2010s : Ditto! "I am really feeling these Acid Wash Denim joints. Which colorway do you like?""
So in proactive terms. I now want to raise the bar, and enact the University goal of running the Melbourne Marathon, which I did twice back in the day.
I have 263 days to train for it. And every1 will be needed. Even if u can get ultrafit, the last 8 kilometres totally suck, when body problems - for me shin splints.. become unbearable pain n cramp wise. But that’s why the Marathon is such a good event.
But back to the main topic here; Not smoking : tick. Cereal; tick. Marathon; hopeful tick. Work plan: TBA. Unless it’s in front of me.
I(ve) spent years indexing the Australian blogosphere as my startup business. You could only really do it manually, because Australian blogs are generally under a dot com domain - whether it be wordpress, blogspot, or your own $8 .com address. Basically there was no simple way to create a database of Australian blogs.

Also, like Technorati has/had found - There is no obvious business model for a blog search engine, beyond resold search engine advertising via google and ad networks.
Further, the Australian market wasn’t exactly ahead of the curve when it came to Social Media circa 2005-9.

But what I’m finding now, via the growth of Twitter and Facebook to Australians (which have anywhere from 800k-2m and 8m end unique “users” respectively) - Well the major brands and businesses are starting to be interested in these channels. Whether it be from a monitoring, customer service, PR 2.0, guerilla marketing, or online marketing multiplier effect. Sometimes it’s as simple as tick the Facebook + Twitter box now on a client’s marketing brief.

Kewl Nudie Cardholder and affordable to boot (well there is a 25quid version from Oipolloi) - would age wicked too
So where this intersects for me, is that when previously I indexed 100k largely blog feeds : Now what I’m interested in isn’t the feed (altho i will grab it to index in google reader, represent in feedly and score in postrank) Nor is just twitter, or facebook, the blog, youtube, flickr etc

damn i dig these supra skytop acid wash why cant they be the Skytop II or TK Society models in this wash
What I’m interested in is the person. Which again, is a bit ironic, given my aversion to people in parts

So while a brief may look at the aggregate unique “users” of twitter or facebook : Underneath all that are the influential people;

Topher + Summer Glau - "More of that ? Even if we prevent the end of the world? U know i had a crush on u? Even when i thought u were a dood." #Dollhouse Penultimate
- Starting with the Creators who make new stuff then upload it; Pictures from HotBBQ in Portsea; Flickr capture of the 1kg T-Bone rack.

#Dollhouse penultimate of Topher "Would it sound OTT if I said it could help prevent end of civilisation as we know it?"
- Then the Hunters : Subscribing to lots of sources then scanning thru thousands of items each week to find the nuggets to share. They’ll follow links and forums to reduce to a 140 character message they share with friends on facebook, twitter etc

"U broke out the tasty couture, good choice!" poor summer glau - where is sarah connor when u need her? #dollhouse penultimate
- Followers is an apt segment as defined by Twitter, but even then there is the difference between those that merely glance at their timeline if that - Versus those that click on links, engage with the shares, follow directions and then retweet. In this sense Active rather than Passive Followers are more interesting as a business asset.
That’s the top level, but then what is really interesting is while in 2004/5/6 - You really had a bunch of industry people talking to themselves about Web 2.0, and often having their own related venture : What is different now is traditional marketing practise is starting to take over the social networks, user generated content and blogs. At least as it relates to the business model side.

So you have clients wanting to reach particular demographic groups - No different to if they were creating a Television Commercial; Could be Baby Boomers, X’er, Y’s, Women, Retirees. Young Families. Mums, etc.

"Is that Mascara? U've got on guys'liner + leatherpants" : "It's fashion week": "if u r steven seagal" #Leverage S2E10 "not every1 can rock the scarf!"
Then the other major variable is the client’s industry; Financial products want to interact and connect with online influentials that are in the right lifecycle for their products. Or in some cases, the influentials audience. Ditto for FMCG, Alcohol, Consumer Electronics, Automotive and so on.
Different industries; Different consumer segments; Different buying groups.

2nd Last Ep: ill miss good #dollhouse "I'm not a thief. I'm a Terrorist." but bad @elizadushku "then lets bring down the building" nup
I’ll stop there - but the overall space : Let’s call it Social CRM + how it can act as the catalyst for Social Media Optimisation (by increasing a client’s social media share of voice) is definitely what I’m interested in doing 2010… But right now I need to go back to doing such a project so I can put food on the table : Before I figure out how u can systemise people - Don’t want to end up like the#Dollhouse or like a bad dream in latest Criminal Minds ep.






























































































































































































































































