The valued at $1B in the private equity deal that gave James Packer dollars $4b-$5B i can’t remember ninemsn, cut 10% of staff via The Australian on a media centric Wednesday, but what amazes me isn’t the sackings - lets face it, private equity is struggling and owning a high cpm relatively untargeted display (cross-media) ad business that externally is the meat in the Facebook on one hand consumer driver, and Google on the performance search clicks on the other, while internally it competes with its own not #1 TV older brother - what I was saying, amazed me is u dont hear for 4 months from Joe Pollard, the post Tony Faure CEO, and then u get this absolutely A+ on the corporate pr_speak buzzword bingo. And blaming an agency for the language which would have been word for word approved, doesnt count... Frontline Mike Moore indeed;
The Australian (Media) : “Ninemsn has identified areas within our business requiring acceleration, de-emphasis or integration to ensure the ongoing market leadership, operational efficiency and continued growth of our company,” ninemsn’s public relations agency Access said. “Given this organisational restructure, a number of staff have been impacted through revised positions, promotions or leaving the organisation.”
Trust Me does have Great Opening Credits.
Maybe Access can figure out how to use Azureus + VLC player to watch themselves some Trust Me, I agree with Clique Clack TV blog on S1E1 vs E2 : “Things are improving on the set of Will & Ed, er, I mean Trust Me. While I won’t say that I’ve completely separated myself yet from the earlier television personas of Eric McCormack and Tom Cavanaugh, I can say that I am finding myself enjoying their foray into the world of advertising. Whereas the pilot left me just kind of disliking Cavanagh’s Conner, I found him acting much more like an adult here.”