The worst thing about living/working in Australia is the oligopolies and lack of competition it creates. It creates a marketplace of fkn retarded ppl (sorry PC crowd, i mean that in terms of spastik biz peeps) and its all ol’boyz, dumbos, and plans that never happen. It’s why u end up with crazy shite like #clean_internet_feed. So I’m all for competitive marketplaces; I blogged about U-Boat watches, which are a bigger is better, crisp Italian post Rolex designed watch - to compete against your dad’s smaller is worse traditionals.
Well it seems the founding U-Boat designer : Italo Fontana - setup his own brand - Welder (check out K24 line); Prices 1/5th to 1/10th of Uboat. Oh, the irony. And they r nice watches; Big. (@ 48mm - gr8 on the wrist) I’m grokkn the Welder K24 line esp the all black PVD models. Yellow face nice. My Welder flickr pix’ere.
That is a really well priced watch. Look at how they deliver it to your house, direct off internet when traditional brands refuse to sell online because of 3rd party discounting; You have to love the packaging it arrives in. How military.
I also love the U-Boat Type_1 carbon fibre line, which at 52mm are suitably huge and again very cheap at $475-$525. Up to just under $1k for the beautiful gold bezel K24 (and im not into gold watches)
Do u want 50% of a small entry line Tag Heuer ? or a distinctive Italian (post) modern watch ?

Beautiful Yellow Face PVD 48mm Welder K24 Chrono @ $770. This is the one I'd get, um and is now on my shopping list for next watch givn I cant afford UBoat + I have an All Black Magic Hublot, so Yellow Face will mix it up.
Ironically, you can see the U-Boat influence, but also Audemars Piguet (prob my fave watch brand) which is favoured equally by your JayZ/Pharrell and Silicon Valley billionaires. Oh, and Californian governors, who may have done some promotional duties for a similar watch for the Terminator_3 movie
Great article here if u r interested in watches, esp the killa brand - AP. See any similarities designwise at $60k each? How does $600 sound ? Welcome to the class structure of watches and branding. Is there really that big a difference between $600 + $60,000 ? hehe


















































4 Comments
Welder is a very nice find Ben. I love it when industrial design meets beauty at a very reasonable price; it almost becomes a guilty pleasure.
I'll be definitely putting on of those on my wishlist.
Wow! That is such a wonderful watch. So, is that a waterproof watch?
The Welder K24 looks awesome.
totally amazing!! wish I could have one of those, specially K24 Chrono, but the price hurts a lot..