So I’ve been increasingly using google reader for enterprise purposes outside it’s standard consumer subscribe to and read updates from a feed. Given it’s quickly with no resources from google become I assume #1 consumer feedreader, and will ultimately harness power of blogger, feedburner, google search, android and adsense - it’s not a bad platform to commit to, if it was a platform that is. Anyway lets start with the current use case I’m having repeat on me (repeated data equals pattern which over time becomes a trend but can it be turned into a platform and then products which make money) :
Current Google Reader Enterprise Crossover Use Case
1. Potential client wants to identify/monitor/conversate a geo or niche_segment_vertical part of the blogosocialmedia_twittersphere. Toe in Water.
2. Start running persistent search queries across the 50m-150m feed indexes for specific keywords, phrases, boolean NOT logic. Trial and error, optimise as best as possible : First Cut.
3. Any proprietary sources of content can be delivered into google reader as just another feed source even if lifting/filtering algorithm work is done elsewhere.
4. Setup new gmail and google reader account so as to not corrupt personal 4k google reader feeds. Dont add any other feeds to mix.Aggregate set of feeds can then have OPML exported into other systems : Client intranet, Google Custom Search Engine, Yahoo Boss, other feed readers (Newsgator, Feeddemon, do people still use Bloglines + MyYahoo ?) and Microsoft Outlook RSS features.
5. Start sharing items of relevance in google reader to area being investigated. Aggregate set of entries are in effect moderated/manicured content. This creates public web page / atom feed. While not perfect by any means the feed can be fed into CMS and published on website, circulated to management if intelligence, shared with employees, developers needing sample code etc.
6. Add blogosphere popularity tools/plugins such as PostRank.com (formerly Aiderss) This provides post popularity, most linked to/dugg etc items. Combined witgh Google Reader Trends which provides #of items coming into tags/folders - Some basic analytics/metrics can be provided to clients, and “hot” areas of influence which need to be acted upon.
7. Extra presentation tools such as Feedly can be used to provide magazine reading type format for clients. I prefer to export the opml from google reader account and create another google reader/gmail account, import the opml into that and run the feedly firefox plugin on that account as it formats the feed so substantially it’s better 2 maintain 2 instances that only have the original formatting not available if using feedly. Then u have a good looking presentation of data.
Making Google Reader an Enterprise UGC Platform
It’s making me think, with a bit of browser_plugin/greasemonkey extensions, it could be used for more than simple feed reading. The hard heavy lifting of feed authentication, indexing, search is done by google. But it’s not the total solution.
8. Google Reader rather than having only one feed output (your shared items) and one opml output (the aggregation of your feeds) : Needs to be at other end of spectrum; There needs to be :
- Feeds for shared items for every feed, tag, folder : So I can share items from a specific feed and have those output as a feed which I can then point to a location, remix, play with etc without having to computer program.
- Feeds for any search queries : I can run a search on my google reader items : However the search result doesnt allow me to filter the result by recency (its done by relevance) and the search result can’t be turned into a folder within google reader nor can it become a feed. You would think google would be the king of this. But then again I cant create a feed from a google.com search result which I still have no idea why that is other than some piracy they are scared of. The ex-googly Friendfeed addressed this issue once Scoble bashed em enough.
9. Some more trends/analytics would be really good. Postrank.com did seem to really slow down my google reader 4k feeds account so i had to uninstall it. But even adding a feed in my google reader personal account can take over a minute if it works at all.. Feedly have also done some nice analytics, friendfeed and twitter integration.
10. There always needs to be a #10 in blog post lists. So I’m gonna simply say Themes + Widgets. Even tho it’s non core even within a blog monitoring/syndicating extension/plugin world. The Google Reader public output page is pathetically weak. One page with 4 awful headers incl ninja, icecream and standard. Why can’t I have multiple pages. A page for each feeds/folders shared items. Why cant I have templates for each of these public pages - For me I’d have a sneaker page which aggregated all my sneaker shares, using a magazine layout 3 column piece with a sneaker image uploaded header with funky fluoro colour layouts. Pity google doesnt open up a whole new android like world in google reader. Oh and widgets so instead of webpages, I’d take this content in a Google Connectish Widget which i could widgetbox.com ‘ y design. I mean google do own feedburner yeh ?