So after a stream of consciousness Real-Time Web post yesterday, while waiting for a project to start today, I thought it timely, as Mumbrella posted about Mindshare selecting Nielsen Buzzmetrics below as their Social Media Monitoring Platform, to reacquaint myself with my delicious.com/intelligence links to identify the current Top 25 Social Media Monitoring Solutions out there - Not in any order. And I’d love if people left any feedback if they have used the below solutions or any I’ve missed. And if u want me to drill into this further for you….
THE BIG BOYS + GRRLS
ESTABLISHED MARKET POSITION WITH HAPPY BLUE CHIP CLIENTS, MULTIPLE YEARS OF OPERATION, 7 FIGURE VENTURE FUNDING OR PART OF SIZEABLE TRADITIONAL (RESEARCH) BUSINESS. IF YOUR BOSS WANTS TO RUN A SOCIAL MEDIA MONITORING TENDER AND YOU NEED A SHORTLIST, JUST USE THESE NAMES.
Radian 6
Pitch : “The social media monitoring platform for PR, marketing and customer support pros in corporate and agency settings; The Radian6 listening platform now integrates data from WebTrends web analytics, and SalesForce.com CRM information. By enhancing the richness of social media metrics atop web analytics data, brands can see the impact of social media content on their own website traffic, conversions, and sales. And with easy SalesForce integration, Radian6 users can see at a glance which content is coming from their customers and prospects, and add new contacts, cases and leads with a single click.”
Tags : BlueChip, Established (since 2006), End-EndSolution, FeatureRich, AverageUI, BackEndSocialMedia, Analytics, Dashboard, SocialCRM (into Salesforce.com), Integration (into other systems and players)
Scout Labs
Pitch : “Sentiment, trendspotting, buzz trend, share of voice, email alerts, customer rants and raves.”
Tags : End-End-Solution, Monitoring Bias, SentimentAnalysis, SentimentCharting, Branding, ManualOverride, Blue-Chip, Design, Self-Service, Volume, Cheap
Filtrbox
Pitch : “Real-time social media monitoring for your company ”
Tags : Established (since 2007), Algorithmic, CompanyMentions, BrandMonitoring, Holistic (Filter by Blogs, Twitter, Media, Social Networks), Deduplicating, InfluenceAnalysis, Charting, RealtimeReporting, EmailAlerts, WellPriced, Integration (into other specialist Social Media Players API’s : Backtype, Twinfluence etc)
Visible Technologies TruCast
Pitch : “A complete solution for Social Media and Blog monitoring, measurement and online customer engagement.”
Tags : End-EndSolution, Dashboard, 3D-Mapping, SentimentAnalysis, LargeIndex, TechnologyClients (Dell), BlueChip, PremiumPriced
Nielsen BuzzMetrics
Pitch : “My BuzzMetrics is a fully-customizable dashboard that allows brand managers to easily monitor and analyze online buzz about their brand or organization based on a wide range of sources. Accessible via an intuitive Web interface, My BuzzMetrics provides real-time data collection, powerful analytical and segmentation capabilities, at-a-glance-metrics and a range of report and delivery options.”
Tags : End-EndSolution, PremiumPricing, LargeBrands, Agency, Branding, Charting, Sentiment
Networked Insights Social Sense
Pitch : “Networked Insights’ SocialSense dashboard gives marketers a clear and focused understanding of who their audiences are, what they’re interested in, and where they’re engaging.”
Tags : Agencies, Analytics, CustomerSegmentation, MediaPlanning, Campaigns, Marketing, Engagement, ProductTrends, Visualisation, Dashboard
SPECIALIST SOCIAL MEDIA MONITORING TECH’
HAVE STRONG MARKET POSITION AND DEVELOP KEY COMPETENCIES AND TECHNOLOGY WHICH ALLOWS THEM TO GROW RAPIDLY
Postrank
Pitch : “Discover the best blogs, find and follow topic experts and influencers, and customize your subscriptions with PostRank engagement filtering!”
Tags : Blogger, Consumer, Publisher, API, RSSReader, Integration, ViralScoring, LargeIndexing, RealtimeApps
Buzzstream
Pitch : “BuzzStream for PR and Social Media Marketing is an integrated toolset that helps you manage your word-of-mouth marketing activities. BuzzStream supercharges your online PR, blogger outreach, and inbound marketing efforts with a a systematic approach to social media engagement and tools that automate the labor-intensive work.”
Tags : OutReach. Community, Marketing, CRM, Integration (to Social Media + CRM Platforms)
Viral Heat
Pitch : “Monitor social media like never before. Viralheat tracks hundreds of video sharing sites, twitter, blogs, social networks, groups and forums in real-time + Stay on top of your profiles. Get amazing, easy to understand emails that are delivered right to your inbox everyday + Viralheat is the first measurement platform that’s social. With Social Trends, glean important insights into thousands of profiles ranging from TV shows, movies, politics, and brands shared by our users.”
Tags : Consumer, Freemium, LargeBrands, Cheap, Video, Twitter, Monitoring, Charting, Viral, Self-Service
VML’s SEER
Pitch : ” SEER™ is a proprietary process that VML has created that allows us to map out the ecosystems created by consumer-generated content and identifies the influencers within that space as well as monitor what is being said. SEER™ can offer a great deal of insight across multiple fronts. Much like focus groups require guides in order to make sure the correct information is collected, we use a similar approach to determine how to best use the tool and other tools we have access to in order to capture the information we are most interested in. We then can use that information to guide everything from Word of Mouth strategies to Influencer Identification.”
Tags : 3dVisualisation, SocialNetworkingAnalysis, Agency, BigBrand, CustomerSegmentation, Influentials
Synthesio
Pitch : Crunchbase says : “Synthesio is a French startup specialized in web monitoring and analysis for the B2B market. Synthesio is based on technologies resulting from years of R&D to monitor in real time 100 000+ sources of information in more than 130 countries”
Tags : French, B2B, Monitoring, End-EndSolution, IndustrialMarket
HOLISTIC MARKET RESEARCH
THE SOCIAL MEDIA OFFER IS PART OF AN EXISTING OFFLINE RESEARCH BUSINESS AND LEVERAGE THEIR OFFER FROM THERE.
PR News Wire Social Media Metrics Tool powered by Sentiment Metrics
Pitch : “Social Media Metrics monitors over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs including Twitter. The system enables users to build customized searches to track keywords related to one’s organization, industry and competitors, while simultaneously isolating specific geographic, demographic and language parameters. Users can further refine Social Media Metrics searches to target those blogs and social media sites that are important to one’s customers or industry opinion-makers.”
Tags : White-Label, EnterpriseBlueChip, BackEndSocialMedia, PRIntegration, AverageUI, FeatureRich
Techrigy SM2
Pitch : “SM2 is an alerting and analysis tool that sits on top of Techrigy’s proprietary Social Media Warehouse (SMW). Over 100 million blogs, Twitter, YouTube, Flickr and Wikipedia are all monitored. These media are indexed in real-time, and SM2 provides instant alerts if certain discussions are found. Social media discussions are analyzed at 360 degrees with SM2’s sentiment analysis. Gain a 360 degree view of all discussions centering around your organization or brand. SM2 can create custom analysis reports on the fly.”
Tags : SocialMediaBackEnd, LargeIndexing, SentimentAnalysis, Average/BadUI, DiscussionClustering, Reporting, Alerts
Infegy Social Radar
Pitch : “Creators of the world’s largest and most powerful social research application for connecting with the masses and tracking online buzz.”
Tags : End-End Solution, 3dCharting, Influence, ConsumerSegmentation, DiscussionChatter, Trends, Top50BrandReports
Biz360 Community Insights
Pitch : “Social Media connects your customers, prospects and critical influencers. Find out how this impacts your business. Community Insights scours the Blogosphere and applies machine learning and Biz360’s unique natural-language processing techniques to uncover buzz, measure sentiment, and surface the topics, people and organizations associated with your brands. It surfaces critical information you need to protect corporate reputation, enhance brand value and make informed strategic and tactical decisions. Biz360 currently tracks over 15 million active blogs and receives new content 24 x 7.”
Tags : LargeCustomerDatabase, MarketResearchPlayer, PremiumOffer, Etail, PredictiveModelling (eg who will won AmericanIdol), PostivePress (WallStreetJournal), AdvancedSentimentAnalysis, Media/AdvertisingAnalysis, Splogs/SpamIdentification
WEB 2.0 BUZZ TRACKING FREEMIUMS
WEBSITES WHICH ALLOW THE ENTERING OF POPULAR KEYWORDS TO GENERATE A BUZZ GRAPH AND OTHER OUTPUTS SUCH AS A FEED TO TRACK MAJOR BRANDS AND ENTERTAINMENT EVENTS. THEN A CHEAP PAID OFFER FOR DETAILED “PRO” FEATURES.
Trackur
Pitch : “Online reputation monitoring doesn’t have to be a complex, time-consuming task. With Trackur’s sophisticated online reputation monitoring technology, you can easily deploy your own reputation tracking within minutes. You tell us the names, products, and brands that are vital to you and Trackur will scour millions of blogs, news sites, images, and videos for you. If your reputation is being discussed in the social media, Trackur will alert you.”
Tags : Cheap/Self-Service, EndEndSolution, FeatureRich, AverageUI, Dashboard (ajax), Alerts, Charts, MonitoringFocus
Trendrr
Pitch : “Trendrr is what you make it. Start by tracking what you like and watch the trend line change over time. You can start tracking today!”
Tags : Consumer, Freemium, Entertainment, Buzz, LargeBrands,
Backtype
Pitch : “Monitor your personal and corporate brand and where people are mentioning you, your products and services + topics that interest you so you can participate in conversations that are taking place”
Tags : Alerts, BlogComments (Product Indexing), Integration (Wholesaler to Filtrbox etc)
Social Mention
Pitch : “Like Google Alerts but for social media. Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.”
Tags : Consumer (who may be businesses), Meta-SocialMedia-Search (Twitter + Blogs, Video, etc), Entertainment, Widget, Sentiment, BigBrands, FMCG, Alcohol
Linkfluence
Pitch : “If you’re looking for “catch-all” social media monitoring, linkscape is probably not the right tool for you. But if you believe like us that “less is more”, that social media analysis at the community level can provide a fuller picture than individual posts, and if you’re desperate to measure trends and share of voice over time without falling victim to the “Google Dance”, you ought to give linkscape a try.”
Tags : 3D-Mapping, Influentials (Customer Segmentation, Degrees of Separation/Connection), Politics
ALL IN ONE SOCIAL MEDIA MONITORING
WITH SO MANY PLAYERS IN THIS MARKET, THE MIDDLE IS A CROWDED PLACE TO BE : THERE ARE NUMEROUS PLAYERS OFFERING THE SAME FEATURESET : SETUP A SET OF ALERTS AROUND YOUR COMPANY NAME, PRODUCTS AND BRANDS - WITH MATCHES GENERATING EMAIL ALERTS, WEB BASED CHARTING, AND OPTIONAL FEATURES FROM CUSTOMER SEGMENTATION OF INFLUENTIALS TO SENTIMENT ANALYSIS BREAKING DOWN POSTS TO NEGATIVE AND POSITIVE. EACH HAS A PARTICULAR BIAS, COMPETENCE, PRICING MODEL ETC
Converseon Conversation Miner
Pitch : “Converseon’s proprietary Conversation Miner™ scours public, online discussion areas - including blogs, newsgroups, social media, and more - to capture, understand and report the issues, opinions and ideas that costumers share between and among themselves.”
Tags : SocialMediaBranding, Monitoring, CustomerInfluentials, Agency
Buzznumbers
Pitch : “BuzzNumbers is the leading Australian social media intelligence platform enabling brands and businesses to monitor and report word-of-mouth conversations online.”
Tags : Aussie (Owned + Operated), BeSpoke (Technology), AdAgency (Customers), Charts (Product), EstimatedMediaValue($)
Sentiment Metrics
Pitch : “LISTEN-LEARN-PROFIT : With Sentiment Metrics social media measurement dashboard you can monitor and measure social media and gain actionable business intelligence, allowing you to develop more targeted marketing, improve products and increase profits.”
Tags : End-EndSolution, Agency, Wholesaler (white labeller eg power PR Newswire solution), AverageFrontEnd, StrongFeatures, Reporting (15 types of reports), WorkflowIntegration, CustomerSegmentation, Charting, Popularity, Influencers
Step-Rep
Pitch : “Monitor what people are saying about you online + Manage your reputation by promoting the good stuff + Build referrals by connecting with your raving fans”
Tags : Canada (Based), LocationFilters, SocialMediaMarketing, RealEstate, #HomeBookFacebookApp
Media Miser
Pitch : “The difference between our Twitter component and other tools, is that along with monitoring tweets for our clients, we are able to correlate the tweets with online and traditional media,” says Chris Morrison, VP of client services. “MediaMiser is about turning news into knowledge and it is important that we are able to integrate emerging media in a meaningful and well-thought-out way for our clients, so the information is useful to them.”
Tags : TraditionalMediaReporting, TwitterIntegration
WHERE TO FROM HERE.
Obviously this is tip of the iceberg : The focus has been solely on identification of the players. I’m using, testing, demo, combining, integrating, use casing the different players to fit them into different clients needs : And which ones are best at what. Plus understanding where the value is relative to the costs involved. And when u need to spend money versus dont. Obviously if u’d like to borrow my brain$ for such a task ping me via redbarren at gmail dot com or DM me @ twitter.com/benbarren.
39 Comments
mindshare is using buzzmetrics not buzznumbers
thx ben - updated - my bad. would love to know how it goes, have heard alot about nielsen buzzmetrics good so am interested to see what the functionality / service / results are like….
I found that Radion6 missed influential networks such as Mums net and Money marketing expert, as they only monitor forums using RSS.
On a general note there is now way that software can monitor sentiment in language 100% accurately. You need a tool where the “human interface” can interpret clean and accurate data.
Hi Ben,
Thanks very much for including http://www.SentimentMetrics.com in the list. I like the way you have tagged each vendor ideal for quick reference.
Good job
Leon Chaddock
Hi Ben,
Thanks for including Biz360. Clearly the market has filled up with a number of new players — it has been exciting to see it bloom after being in this space for so long! It must present a challenge for decision makers these days - particularly those new to media measurement and monitoring. The best fit for each client really depends on their specific requirements and needs - it is not one size fits all. We find they vary significantly company to company, from buyer to buyer (ie: product manager/pr/research/enterprise/global managers etc), and how new they are to all of this — and then customize accordingly between self-service and additional support.
Hi Ben,
Thanks for mentioning Filtrbox! This is a great post. The tags add really simple and easy to understand details.
Cheers,
Susan Kennedy
Very true, Matt- machines aren't 100% accurate at sentiment, and neither are humans! We've done a lot of testing at Scout Labs and find that people agree on whether something is negative or positive about a brand about 85% of the time, and our algorithm is not quite that good; this is why our machine scores are changeable by humans that have unique understanding of business context. Still is works very well is most cases, and so is invaluable for big brands that can't read 100K posts a month.
Hello Ben: Good list- the tags are a nice twist! Feel free to contact us for a product walkthrough and free demo account, if you would like to do a follow up post with more detailed product reviews.
yep - you need both. You need tools that let technology do its thing and people do their thing. There's a pretty lively debate about this balance and it's something we think about quite a bit at Networked Insights - you can see more from us on this topic here: http://bit.ly/gRb8T
thanks,
Alex Fortney
@alexfortney
That's a very comprehensive list! Thanks for including Trackur!
BTW - I'm seeing the list twice–maybe I'm just seeing things.
Hi Ben,
Also, don't hesitate if you have any questions to @Synthesio or DM us!
Thanks for including Synthesio in your list! I noticed you don't have a picture for us though..I'll send you one
Best,
Michelle
@Synthesio
Hey there Ben,
Sorry, I meant to drop by earlier to say thanks for including us on your list. It's a cool quick visual way to take a lot in in how you put it all together.
Cheers.
@davidalston
Radian6
Hi Ben,
You might want to consider Moreover's UGC Metabase (http://bit.ly/16EMuo) in your list. We've expanded our database not only to include blogs and podcasts, but further into the social media universe to cover Twitter, YouTube, Flickr, forums, wikis and social bookmarking.
Would be happy to give you more details @moreovertech
Zak
http://www.moreover.com
Thanks for including MediaMiser. We're not your typical social media monitoring solution. As you briefly touched on we're a traditional media and analysis firm that's expanded into the social media space. Designed for PR professionals, we relate the social media data with traditional news coverage.
We do work exclusively in social media with some clients, but we do it a little differently than most of the others.
If you're interested in seeing any of our tools, drop me a line!
Kelly Rusk
Mgr of marketing & communities
MediaMiser
kelly@mediamiser.com
Outstanding list and commentary, thanks! Saved a lot of flogging around for me, and gave me a great overview. Will mosdef keep tracking and reading. Thx-RJM
Good list of players great & small and very good visual summary. You should also check out http://www.asomo.net who fulfill the ESTABLISHED MARKET POSITION WITH HAPPY BLUE CHIP CLIENTS, MULTIPLE YEARS OF OPERATION descriptors (and more)
On a less pluggy note, check out Social Target's Guide Social Media Analysis (worldwide) and E-Consultancy's Online Reputation and Buzz Monitoring Buyer's Guide (mainly UK/Europe). Both are excellent sources of guidance and debate about this area.
Ben,
You created a comprehensive list with some great insight for anyone interested in social media monitoring tools. If you're expanding the list, you should add Sysomos, which offers two services: Heartbeat (social media monitoring and measurement) and MAP (in-depth analytics). If you'd like a demo, let me know (mark@sysomos.com).
Hi Ben,
Another Canadian to add to the list - dna13.
Social media monitoring is definitely one of the services we offer; with content data fed into our communications application by some of your mentioned providers - Nielsen BuzzMetrics and Moreover Technologies. From an internet and online perspective we've thus monitoring more than 114,525,371 blogs (courtesy of BuzzMetrics) - for example.
We do more than just monitoring though. For PR professionals, we give them the tool to conduct all of their media monitoring (traditional and social media), media research, press release distribution and analysis of the effectiveness of their PR campaigns and for crisis management.
Think of it as the 'all-in-one PR software' platform.
Would appreciate an inclusion if you see fit.
Thanks,
Alecia O'Brien
@dna13
http://www.dna13.com
Hi, I've recently published the e-Reputation Market Map : http://bit.ly/uezl6 Spread the word
Thanks
I am the owner of the MediaTracking.com domain name.
Social Media Tracking is hot and this domain name would be perfect for a website.
If you want to acquire my TLD, please contact me personally. It is on auction at eBay but I will cancel the auction if you are interested.
Best regards,
Steve McIntosh
Email: stevemcintosh@mac.com
Santa Barbara California: +1 805 963 4095
http://www.MediaTracking.com
Hi Ben, first of all congratulations on your blog, it's filled with great info and analysis.
I want to let you know about SocialMetrix (http://www.socialmetrix.com).
As we use the whole content of the sites to monitor and analyze opinions (we don't just use RSS) we are capture not only blogs and forums, but also any site has relevant content for our customers (both UGC and editorial publications). And as we monitor comments and contents on online newspapers as well, we offer a more customized solution for each client. Please let me know if you are interested on a demo.
Thank you and congrats again on your work here.
Sebastian Rosenfeld (srosenfeld@socialmetrix.com)
SocialMetrix
Thanks for mentioning Filtrbox! This is a great post. The tags add really simple and easy to understand details.
This is a great job! Well done. Thank you sharing your ideas and knowledge.
this is telly awesome article.Thanks for sharing with us..
Thank you, it is very good! I like it very much
Nicely done, very impressive. Keep up the good work and of course, keep sharing your ideas.
this is such great information. thanks for the insight.
Great stuff dude.. I was really impressed.
thanks for sharing with us.
this is telly awesome article.Thanks for sharing with us..
Thank you, it is very good! I like it very much
Nicely done, very impressive. Keep up the good work and of course, keep sharing your ideas.
this is such great information. thanks for the insight.
thanks for sharing with us.
This is a great job! Well done. Thank you sharing your ideas and knowledge.
Great stuff dude.. I was really impressed.
this is telly awesome article.Thanks for sharing with us..
this is such great information. thanks for the insight.
Nicely done, very impressive. Keep up the good work and of course, keep sharing your ideas.
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