“when people leave my restaurant i want them to feel loved” even chris #masterchef

Sons of Anarchy Back Sept 8 with Henry Rollins. Cant Wait, check Awesome Promo.

Well if I was looking for a good tweet on Friday, last nite’s #Masterchef (with likely over 3m watching) had a 2 hour stream of em’, with a rack of damn tasty lamb after a 12km run into the beach wind my legs are paying 4 2day - well the volume of tweeting on #Masterchef was unlike I’ve ever seen around a TV show, especially downunder - even compared to big US shows…

Frankly live twitter connected to a watchable TV show is about the only reason to justify 20+ minutes per hour of above the line big brand big bland advertising. There would be 40-200 new #masterchef OR “masterchef” tweets every 1-15 seconds per refresh. It was the second highest trending topic/keyword on twitter during most of episode. And I didnt see one smart Australian marketer in any of it.

hehe so many funny people on twitter last night on #masterchef like jess mcguire

No Ch_7 cross platform sponsor 140 character integration with the show advertisers (and did they have enough advertisers on the TV or what goddamn)- which was a bit disappointing… so many social media consultants in Australia, so little breakthrough work.

“How many Social Media Consultants does it take to change a lightbulb ?” - “I’m not sure, Let me ask Twitter.” (it’s still early and havent had a cawfee yet.. nor been able to make it more than 8 minutes thru #Bruno, so excuse my insults to lightbulbs)

hehe mo'funnies from @clembastow

Just a pity that Julie not Poh won.. and watch out for twice bankrupt always pork pie hat wearing Chris looking 4 revenge… a cold dish best served…. if he could have turned Julie into one of her blackened potato crisps last nite he would of, only to take a turn off the interchange bench and grab that $100K, cookbook and the beer gastro pub he has dreams of..

"chris and julia are standing next to each other on the balcony... EW! EW! I'd thusfar managed not to picture them doing it. #masterchef"

It’s Australia we don’t cater to yer dreams Chris… accept yer fate. UR Fired. Evicted. The Biggest Loser. George doesn’t luv u no more… u broke up with g/f… but will Julia luv u 2morro ?

chris + julia sitting on the swings

Monday Car I’d Like to be Heading Down to Rye in : Aston Martin One-77 - Official site + Freshness Mag profile; “The super coupe One-77 is limited to only 77 vehicles world wide, hence the name and some more details have been released by their British design studio. There are already substantial orders reported for this monster with 700 horse power 7.3 litre as its heart. ”

did i mention how good this $5 burger with the lot was from red hill vs frankston on weekend ?!

I’d to be wearing Snakeskin or Zebra Today (and combine with black Japanese raw from Selfedge.com (”Real Japan Blues brings us some slim goodness in the form of the 66BSPBK, a slim tapered jean based after the 19cm silhouette made of a 14oz black selvedge denim with black stitching throughout.”) and/or bleached diesel thanaz 8TS pls but I like 8SV + 8WW too) : Supra Strapped NS Fall 09 “Zebra” or “Wildlife” are phat.

Diesel Thanaz 8WW on Honest Forum - Fit pics.

Diesel Thanaz 8WW on Honest Forum - Fit pics.

These are the ones I want : Diesel Thanaz 8TS on Honest Forum, just wanting 2find on sale/or good ebay deal.. they dont come up much

These are the ones I want : Diesel Thanaz 8TS on Honest Forum, just wanting 2find on sale/or good ebay deal.. they dont come up much.. they go or maybe not at all with thenew Zebra Strappeds out August under the premium NS Supra line which my Silver Skytops luv em muchly!!!

While Matthew Weiner, Mad Men creator (also back September damn there will be alot of shows on then) in a 7 Deadly Sins interview has a bit of snakeskin in his DNA : “Grandpa Max was always a natty dresser,” Weiner says. “When he died, he left me his sharkskin suits, skinny ties, two-toned shirts, and multi-colored socks. I wore them to high school and then through Wesleyan.”

Julius Shulam on Arch Daily was very Mad Men architecture meets swingers parties too btw.

D

How Kewl is SoftSciene's pieces on Flickr Uploaded on April 27, 2009 by soft science

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