Definitely enjoyed Michael Mann #PublicEnemies (links’ere) revisiting his classic apart from last 10 minutes #Heat, but instead of Deniro/Pacino face-off we got a Coen Brother’s Millers Crossing-esque (1 of my Irish mob faves) Johnny Depp / Christian Bale doing their depression era Edgar Hoover G-Men FBi vs Bank Robber Robin Hood Thang.
So just when u might have thought that Kyle Logies Dickhead Dubbed Idol Sydney Shock Jock might fade into obscurity, a mother - with full information - asks the totally wrong question of her daughter - all to win some Pink tickets. Wrong on so many levels. I wonder if NAB bank was annoyed with Mr Special K - that NAB’s $100M gift before legislation and government bodies forced them to scrap unconstitutional overdrawn fees - got neglected from an even bigger PR win by the “Two Dumbest People on Radio” as Herald Sun the thinking 14 year old’s paper - dubbed them.
As I spend more time browser deep in feed alerts, searches, filters, and other user/media generated industry/company/product/brand/topic/keyword based content - I thought the Overdrawn Fees Removal by NAB Bank, would be interesting to drill into via a few tools. And also setup some custom feeds which those in industry or avid Bank Fees Watching Consumers can one click subscribe to.
If there’s one thing I’m learning in Social Media Monitoring, it’s not to track a company name as a keyword - better to track full product names, phrases consumers use, and basically add length. That is unless there is 140 character maximum on an entry - Then it no more than 2 words, often 1, but then use of other filters such as location or only by those items with links. Very shortly I expect sortability of twitter by influence of users and sentiment, the former of which will be very useful. Google News below is still pretty handy for tracking traditional media sources and company news. It can never hurt to have a “MSM” folder in your tracking.
Depending on who the stakeholders of a project are (eg Corp Comms vs Online vs Marketing vs Product Group vs Board/CEO etc) - you can then drill into the different functions within an organisation and how media is covering.
But obviously the main game is what the consumer thinks : Which is harder to separate Traditional Media (MSM) + Social Media (Blogs / Micro-Blogs - Images - Video is my default set) than u might think - If you can get over the geography issue eg “National” “Bank” “Fees” - could be written by / about a whole range of things by a person anywhere in the world.
And even when u get down to consumer blogs and tweets in a region about a brand - quite often they retweet traditional media… which is pretty annoying if u r trying to get their feedback/insights De-Duplicating of user generated content is going to get more and more important, (technical, manicuring/editorial + hybrid) companies/individuals that help clients do this will be well positioned.
So in the NAB eliminate Overdrawn Fees example, which was announced July 29, 2009 - I made all my advanced searches across Google Blog Search, Twitter Advanced Search, Google News, Friendfeed search - all show no entries before this date (all of which allowed this other than friendfeed)
Interesting that some of the banks such as Commbank - havent had one mention of their brand and fees together since the announcement - on Twitter. In this case, maybe less noise is better than no noise. Unless you are NAB and the one taking the lead and the feedback is positive…
There are definitely some annoyed St George users who feel like they are the most overcharged now… well at least that’s what you hear on Twitter, that then gets syndicated over to Friendfeed and heck probably Facebook too:)
So all these different feeds I feed into Google Reader, which then powers Feedly with a better UI and some other analytics - and then run Postrank.com Google Reader plugin - but also export the OPML and the feed for each of the google reader topics (in effect each of the banking brands) - Postrank then scores each entry out of 10 based on a range of viral factors.
Once Postrank is installed - You have a few different ways to track what is hot within your data - There the individual items you select/manicure/moderate in Feedly or Google (they sync) - that generate a feed out of Google Reader or a real time alert email via Feedly. Below is Feedly shared items for Overdrawn Banking Fees June 28-30 period.
No algorithm yet is perfect at identifying relevant posts. Alternatively, but usually in complement, you have Postrank running a Good and Great set of feeds.. while it is scoring every post in Google Reader out of 10. From downunder, it’s a pity postrank dont allow a user to lower the score - as generally with less consumers of an Australian bank.. the metrics should be per capita’ised First screenshot is Google Reader by recency with Postrank running set to “Good” - you can see how many entries dont even meet the lowest level above ALL for popularity.
This is the ideal combination to me : Algorithmic scoring with Postrank combined with Human “Manicured” Results : Best of both worlds.
Australian Banking Industry Overdrawn Fees
The Feeds used in this experiment were not harmed, if you want to add to your feed reader….. any questions/requests (for particular industries or brands to cover downunder) comment/ping/twitter dm me…