So unfortunately I’ve been low on the long form blogging for the last 12 days as work requirements (and watching Rye win Elimination + Semi-Finals plus Dees win #1 + #2 #8 #34 #50 #66 #82 draft picks) take precedence vs wordpress multi-media mulling over the issue-tech-sneaker-tvshow of the day. But I thought I’d sneak in a status report.. and also do a little bit of spot marketing to see if any1 needs a no fuss / high quality social space system set’er’up’er’er + tracker.

What I’m doing which is different to 15 years at DDB, ninemsn, Sensis, Virtual Communities, Feedcorp is rather than writing documents that don’t get implemented, I’m alot happier rolling up the sleeves. In this case pushing Google Reader - and it’s Feedly + Postrank plugin, as far as they will go when it comes to Social Media Intelligence, Syndication + Marketing;It’s pretty kewl when companies outsource their feature request and bug fixing to GetSatisfaction.com - which funnels a stream of customer issues direct to the company who solve in near to realtime.

My example with Feedly here. Which ended up with me making custom requests of them. And this is where it’s impressive to see how companies - with no direct financial incentive, remuneration or contractual threat - to respond within minutes + solve within a couple hours with a patch. Feedly are rocking it.

3 primary use cases and types of work I’m doing, client projects I’m interested in;

1. Intelligence : Companies wanting to monitor when their brands are mentioned online socially; Across traditional media brands in the market they operate in, local microblog entries on twitter + friendfeed, longer form blog reviews of their company and its product, and also when their creative product is uploaded or remixed on YouTube, Flickr etc. Tools like PostRank (and Filtrbox) with scoring out of 10 for all entries are awesome.

Just finished current stage (2.0 rev) with an awesome MJK Holler’Influence team, around monitoring for a large brand’s corporate comms division.

It was the classic inchwide mile deep project where a narrow scope ultimately made the end result - while not easy, excellent. Would love to do more projects for public companies corporate comms departments, whether it be banks, insurance, FMCG or alcohol.

2. Syndication: Publishers looking to syndicate social and traditional online content via topics, locations, categories, file types via a realtime index from the same social media sources : YouTube, Flickr, Google Blog Search with all posts mentioning Australia OR Sydney OR Melbourne OR Perth etc, Google News filtered by originating country eg Australia

Am doing work in the travel/tourism space and filtering the blogosphere and social space by location - down to key locations, regions, states, countries and filtered by social media type is what I’m now wanting to do more of.

Canon Powershot S90 has gone to top of my WANT Camera List via Pocket Lint : ""The lens offers you an impressive F2.0 max aperture, which, when combined with image stabilisation, means it’s a contender for better low light shooting."

Would love more travel, user generated reviews in travel space, as well as other location based verticals such as property, news and classifieds.

3. Conversational Marketing : Identifying relevant online decision makers for clients and approaching, communicating, achieving results with the community etc. The recent trend seems to be with Daddy Bloggers. (ala Sony’s social campaign with’em via NYTimes blog :

“In general, dads have always gotten the short shrift when it comes to parenting, but in recent times, it’s been different,” said Jeffrey Sass, who is a single parent of a daughter and two sons, ages 17 to 21, and blogs at Dad-O-Matic. Advertisers have focused on mommy bloggers “because everyone believes the mother makes many of the buying decisions in the home, but in product categories like consumer electronics, it makes sense to go after dads,” he said.”)

Well not for me, but industry wise. I am doing alot in the model/fashion/lifestyle space and it would be kewl to work with some of the fashion and retail brands, as well as startup designers.

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I’m especially interested with Google Reader now being the dominant RSS platform, and Google expanding it’s Wave Program, while GDocs keeps getting more users (even if they put Jotspot wiki into hibernation), and Gmail is a leading email platform - how Google will Glue it all together. Esp’ when it comes to the enterprise social space.

Google Developer Blog : “Over the last couple of months, we’ve been very busy developing the product, opening the protocol and learning from the thousands of developers who are using and contributing to Google Wave. While the product, platform and protocols are still being developed, we’re extending access to some of the highly collaborative people and communities we hope to benefit in the future - businesses and schools. In turn, we look forward to learning from these Google Apps users, so we can continue to tweak and develop the product as we gain insight from their experiences”

Bottom line is I’m pretty sure the social space enterprise wise is damn interesting when u combine what Google does with its small Reader team with GDocs + Wave, then combine it with mature startups like Feedly + Postrank. Now I need to go find a new client and work on (over) delivering on my active ones.

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