Marlo: The game is the game.
Read, re-read, then take the advice of master of 500 hats, and if u still want to start a business, do. Or maybe don’t read the post at all. We are each allowed to take our swing goes the entrepreneurial siren song to 9-5′ers; Just read the post anyway, maybe u r the next Zuckerberg + Wired, Fast Company + Techcrunch are right. Here’s a McClure soundbite by the author : “Silicon Valley is WAAAY too infatuated with the ELEGANT IDEALISM of Entrepreneurship (or the GOLLUM GREED of making a shitload of CASH) , rather than the GRITTY REALITY of running a CRAPPY little startup business that will likely GO NOWHERE... which if you’ve ever been through it, is a tough, painful, low-probability, motherfuck of an adventure, aka tragedy. it ain’t no merry go round folks (well it is, but not the way you think… probably rollercoaster is a better way to describe it).”
Dave’s parallel of a entrepreneurship with a teenager driving an out of control car; With the consequent heightened reality public interest TVCs for safe driving are too true, and by inference, I’m grinning thinking about what an equivalent solution could be to warn entrepreneurs what happens in between the dream and honeymoon stage of running your own business; “Look ma, no hands!” + “I have no boss. I decide what I do. I’m not working for ‘The Man’!” -
Creative Concept 1 : “This is Your Life Meets Celebrity Rehab” for Web 1.0 Washups
Well the emperor may have no clothes so some pre + post roll interstitials could be bought on Hulu (although CPM might be cheaper on YouTube) find an ensemble of washedup pet/etail/freepc/homedelivery 1.0 e-preneurs. Highlight the dysfunctional relationships, lost marriages, addiction problems, gambler, bank defaults.. Kind of an inverted This is Your Life meets Z-List Celebrity Rehab for entrepreneurship. Make sure family members and exes are interviewed.
Creative Concept 2 - Entrepreneurship as Street Hustling : Bodie, D’Angelo, Mr_T or Mc_Hammer
If there was the budget (diverted from some government stop teen alcohol binging marketing budget) get The Wire/The Shield Director to shoot some straight to web 7 minute short films that show entrepreneurship as a Boyz in the Hood type gritty ending. Launch them on Facebook combined with a Burger King coupon tie-in. (note to self : spk2 digital agency about this) Start with a scene in The Wire where they knock down The Projects “Creative Destruction” (which is what entrepreneurship is about innit! beinging down old structures…), which leads to the creation of Hamsterdam (Dot Crash period 2002-4!), come to think of it cast Bodie who is typecast in The Wire as being a pawn in the greater “game” and there could be a guest appearance of chess playing D’angelo - who is great as Ray Beaumont in new Patrick Swayze show The Beast BTW - Chess is quite representative of the typical entrepreneur trying to cut it.. If budget doesnt allow get MrT and let him talk about finding god or at least McHammer could film something on his Flip and mention his startup as a quidpro‘quo.
Anyway I’m off topic now as u will have no idea what i’m talking bout unless u both understand Dave + also watch The Wire… Or u could listen to the excellent 5minute 5season the_wire rapup hehe lets face it the chance of being a successful entrepreneur is about the same percentage that a project kid will go from slanging rock to being Jay_Z. Most as the 12 Step mantra drills in, will end up dead or in jail. So maybe being an (unlikely not successful) entrepreneur will not be as dire.. but ‘the game’s out there, and it’s play or get played.. same as it ever was.. . All in the game yo, all in the game.’ - or some other such mashup of the Barksdale/Marlow/Omar line. OK maybe we just create a widget for it… an iphone app, facebook any1?